Privacy Policy

Effective Date: December 3, 2024
Last Updated: December 3, 2024 - Added cookie consent management and GDPR compliance information

Legal Disclaimer

GTC United is committed to protecting your privacy. This policy explains what personal information we collect, how we use it, and how we protect it. We may collect personal information such as your name, address, phone number, email address, or donation information when you fill out forms, make a donation, or contact us through our website.

How We Use Your Information

We use your information to process donations, respond to your inquiries, keep you updated about our programs, and improve our services. GTC United will not sell, rent, or share your personal information with third parties except as required by law or with service providers who assist us in our work.

Third-Party Service Providers: We may share your information with trusted service providers who assist us with payment processing, email communications, website hosting, and data analytics. These providers are contractually obligated to protect your information and may only use it for the purposes we specify.

Analytics and Tracking Technologies

Google Analytics and Google Ads: We use Google Analytics and Google Ads to understand how visitors use our website and to measure the effectiveness of our advertising campaigns. These services collect information such as:

  • Your IP address (anonymized)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on each page
  • Referring website addresses
  • Device information
  • Geographic location (country/city level)

Donation Tracking: When you make a donation through our website, we track conversion events to measure the effectiveness of our fundraising efforts. This includes tracking donation amounts and completion rates through Google Ads conversion tracking. We use this information to improve our outreach and ensure donor funds are used efficiently.

Purpose of Analytics: We use this analytical information to:

  • Improve our website's functionality and user experience
  • Understand which content is most helpful to our visitors
  • Measure the effectiveness of our advertising and outreach
  • Optimize our donation process
  • Generate aggregate statistics about website usage

Cookies and Similar Technologies

Our website uses cookies and similar tracking technologies to improve your experience and gather analytical data. Cookies are small text files stored on your device when you visit our website.

Cookie Consent Management

Your Consent Matters: When you first visit our website, you will see a cookie consent banner asking for your permission to use cookies. We will not set any non-essential cookies until you provide consent. You have the following options:

  • Accept All: Enables all cookies including analytics and advertising
  • Necessary Only: Only essential cookies required for the website to function
  • Manage Preferences: Customize which types of cookies you allow

Changing Your Preferences: You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of any page on our website. Your preferences will be saved for future visits.

Types of Cookies We Use

Essential Cookies: Required for the website to function properly. These include cookies that remember your consent preferences and maintain website security. These cannot be disabled.

Analytics Cookies: Used by Google Analytics to understand how visitors interact with our website. These cookies collect information in an aggregated form including number of visitors, pages visited, and time spent on site. We use Google Analytics 4 with IP anonymization enabled.

Marketing/Advertising Cookies: Used by Google Ads to measure the effectiveness of our advertising campaigns funded by the Google Ad Grant program. These track donation conversions and help us understand which ads bring visitors to our site. This data helps us optimize our nonprofit advertising to reach more people in need.

Duration: Most cookies expire within 2 years. Session cookies expire when you close your browser. Your consent preferences are stored for 365 days before we ask for consent again.

Third-Party Cookies: Some cookies are set by third-party services (Google Analytics and Google Ads) that appear on our pages. We do not control these cookies directly, but we use Google's Consent Mode to ensure they respect your preferences.

How We Protect Your Information

We take reasonable measures to ensure your information is secure. We use industry-standard safeguards such as secure servers and encryption to protect your data.

Data Retention

We only keep your personal information as long as necessary to fulfill the purposes described in this policy or as required by law.

Analytics Data: Google Analytics data is automatically deleted after 26 months. Donation records are retained for 7 years for tax and legal compliance purposes. You may request deletion of your personal information at any time, subject to legal retention requirements.

Your Rights and Choices

You have the right to access, update, or request deletion of your personal information. We respect your privacy rights under applicable laws including GDPR (for European residents) and CCPA (for California residents).

Your Privacy Rights Include:

  • Right to Access: Request a copy of the personal information we hold about you
  • Right to Rectification: Request correction of inaccurate personal information
  • Right to Erasure: Request deletion of your personal information (subject to legal requirements)
  • Right to Restrict Processing: Request that we limit how we use your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing of your personal information
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

How to Exercise Your Rights:

Cookie Preferences: Click "Cookie Settings" in the footer of any page to change your cookie consent preferences at any time.

Opt-Out Options:

  • Website Cookies: Use our Cookie Settings to manage your preferences or disable cookies through your browser
  • Google Analytics: Install the Google Analytics Opt-out Browser Add-on
  • Google Ads: Manage preferences at Google Ads Settings
  • Email Communications: Unsubscribe using the link in our emails

Regional Privacy Rights:

European Economic Area (EEA) and UK Residents: Under the General Data Protection Regulation (GDPR), you have all the rights listed above. We process data based on consent, legitimate interests, or legal obligations. For questions about our legal basis for processing, please contact us.

California Residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request deletion, and opt-out of the sale of your information (we do not sell personal information). You also have the right to non-discrimination for exercising your privacy rights.

Other US States: Residents of Colorado, Connecticut, Utah, and Virginia may have similar rights under state privacy laws. Please contact us to exercise your rights.

Additional Privacy Resources: To learn more about online privacy and your choices, visit:

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites you do not want your online activities tracked. Our website currently does not respond to Do Not Track signals.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page.

Contact Us

If you have any questions about this privacy policy or your personal information, please contact us at:

Phone: (737) 702-0513
Email: faithandservice@gtcunited.com